JUST CANDY

As Creative Director at Just Candy, I led a team of 11 graphic designers and production artists, overseeing the full spectrum of creative projects from concept to execution. I directed branding initiatives, ensuring a cohesive and memorable visual identity across all touchpoints, including website design, product catalogs, email campaigns, and packaging. My leadership extended to designing engaging trade show booths, developing innovative product concepts, and crafting packaging that stood out on shelves and online. Collaborating closely with marketing, product, and sales teams, I balanced creativity with strategic goals, ensuring every deliverable aligned with brand vision, supported business objectives, and delivered exceptional visual impact.